Jawbreaker at Succubus: Gothic & Alternative Darkwear You’ll Want to Wear Every Day
Looking for gothic clothing and alternative clothing that feels comfortable and instantly shows your style? With Jawbreaker, you give your wardrobe that unmistakable darkwear vibe: dark, edgy, wearable, and made for endless combinations. The brand started in Camden Town (North London)—the place where counter fashion, music culture, and substyle have come together for decades. You can feel that energy in the fits and details: pieces that are just a little different, yet still easy to throw on for an everyday look.
At Succubus, you can shop Jawbreaker for outfits that help you stand out—without feeling like you’re “in costume.” Think soft materials, relaxed shapes, rich gothic colours like black, red, purple, and green, plus finishes that give your look an extra edge. Perfect for anyone into alt fashion—from gothic and punk to rock and grunge, and also for anyone who simply wants a darker twist more often.
What makes Jawbreaker so popular?
Jawbreaker is all about wearable gothic: clothing you put on and instantly feel good in. No complicated styling needed to make an impact—the details do the work. Think smart accents like zippers, standout buttons, playful necklines, and prints that set the mood right away. The collection is designed to be comfortable and to show your personality, whether you’re going subtle-dark or full statement.
Oversized hoodies and comfy tops: ideal for everyday darkwear.
Cardigans with roses, spiderwebs, cats, and other signature gothic prints.
Knitted dresses and knitwear: warm, comfortable, and super easy to style.
Extra details like zippers and buttons to switch up your look.
A signature colour palette: black, red, purple, and green.
Who is Jawbreaker for?
The collection is broad and more inclusive: for women, men, non-binary wearers, and plenty of unisex pieces. That means you can simply choose what fits you best: oversized and relaxed, or more fitted with layers. Whether you’re looking for everyday staples, a festival outfit, a concert look, or something for a party—Jawbreaker is a strong base for your alternative clothing wardrobe.
And the best part: one piece can already make you feel “fully styled.” A statement cardigan or a standout oversized hoodie instantly upgrades a basic outfit. That’s what makes Jawbreaker so approachable if you want gothic vibes, but don’t always want to go full dark.
Styling tips: how to complete the look
Want an outfit that feels instantly “finished” (and that’s easy to shop as a full set)? These combinations always work—and you can shop them all at Succubus.
1) Everyday goth: oversized hoodie + boots
Pair a Jawbreaker oversized hoodie with boots from Dr. Martens for an iconic, tough base. Add a bag or hat from Restyle and your look immediately gains more character. This is the kind of outfit you’ll wear on repeat: comfortable, edgy, and perfect for days when you don’t want to overthink it—but still want to look great.
2) Dark meets retro: cardigan + swing skirt
Want “cute & dark”? Wear a Jawbreaker cardigan (roses/spiderwebs) over a swing skirt from Hell Bunny. Finish with Dr. Martens for timeless edge, or go all-in with platforms from DemoniaCult. This mix of swishy and tough is perfect for events, dinners, alt nights, and any moment when you want a little extra presence.
3) Statement silhouette: knit + flare
A knitted dress from Jawbreaker is one of those pieces that creates a full outfit in one step. Wear it with boots for casual, or add accessories for the evening. Prefer separates? Pair a Jawbreaker top with bold flare pants from Killstar. Flare + boots instantly adds length and drama, and a printed cardigan or statement bag completes the look without feeling over the top.
4) Quick upgrade: a cardigan as the “finisher”
Wearing a basic all-black outfit? Throw a Jawbreaker cardigan over it and your look becomes instantly more interesting. Choose a print that fits your vibe (cats, roses, webs) and let the details speak. Add a Restyle bag or hat for an extra layer of style—perfect if you want your outfit to be a conversation starter.
Values & material choices
Jawbreaker works with a clear strategy around ethical trading, environmental impact, and animal welfare. The brand is committed to never using real leather, fur, feathers, or buttons made from any part of an animal. Where possible, items are repaired or recycled, and suppliers are encouraged to repurpose fabric offcuts to minimise waste. That means you can choose gothic clothing with a more conscious approach—without sacrificing the style you came for.
Because at Succubus, you’re not only shopping Jawbreaker—you can also find everything you need to complete your look. That way, you can build a full outfit in one place, from comfy everyday darkwear to full statement styling.
Shopping online at Succubus is easy and convenient: shop whenever it suits you, compare styles at your own pace, and add the perfect combinations to your basket in just a few clicks. With a wide range of darkwear, gothic clothing, and alternative clothing, you can put together a complete outfit in one go. Orders are processed quickly and packed with care—and if you have questions about sizing, fit, materials, or styling, our customer service team is here to help you choose with confidence.
Discover Jawbreaker at Succubus and pick your new favourites: an oversized hoodie, a statement cardigan, or a comfy knitted dress. Mix, layer, and make it completely yours—with exactly the right dose of dark for your style.
